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For immediate release

Fort Worth, Texas, March 20.
The first Lone Star Edition of the Unlimited Off-Road Show & Expo presented by BFGoodrich Tires is in the books. Despite threatening weather conditions all weekend, the show right inside the Texas Motor Speedway has turned into an overwhelming success. With 13,238 visitors and 189 exhibitors Texas has not only proven the concept. Texans and the states around have also delivered on the great expectations in terms of their interest and attendance in an off-road industry event of this magnitude.

Many stated it was long overdue, everybody agreed it has the potential to outgrow by far the numbers for 2018. Top manufacturers, retailers and custom shops from all across the state and all across the country have helped to turn the show into a great visitor experience. Many new products, lots of high quality custom builds, a big obstacle course, BFGoodrich 4×4 Playground, steep discounts and plenty of entertainment have turned the speedway into the new location good business and great family entertainment.

No surprise that the social media response was excellent and Texas has a new annual events that the Jeep, truck, UTV, buggy and performance minded people don’t want to miss. More information and the new 2018 date at

Marvin Stammel

A Dream Partnership

Tuesday, 25 October 2016 by

For immediate release! February 15, 2017 – Ft. Worth, TX.

The largest 4×4 Show in the Country

UOR Show & Expo brings the industry elite in reach of thousands of 4×4,
Jeep, Truck and outdoor lifestyle enthusiasts from March 11-12.

Yes, everything is bigger in Texas, and so is this automotive event inside the Texas Motor Speedway. The show presents over 200 exhibitors, some of which are the most prestigious Jeep, truck and UTV builders and parts manufacturers in the State and from all across the USA. Anything that makes a 4×4 lovers heart beat faster will be at display along with a broad entertainment program for the entire family. It is with 190,000 sq. ft. net booth space in its inaugural year the largest of its kind in the country.

The 4×4 communities are excited, and so is everyone who cares about custom style off-road vehicles. Specialty products from bumpers, wheels, suspension systems and stylish accessories all the way to performance products to improve the ride out on the off-road trails will be showcased at the Unlimited Off-Road Show & Expo. Top names, the latest news – anything that fuels the passion is on display. No surprise that some of the best custom builders show off their creativity as to how you turn a 4×4 into your personal dream machine. Whether you’re a lifestyle cruiser or a hard core enthusiast. The UOR Show & Expo shows it like nowhere else.

Between hundreds of show vehicles in the off-road car show there is plenty of entertainment. The show & shine in 8 categories offers some rare machines. The off-road race exhibition is simply fun to watch at any age when big Mega Trucks and Desert Race Buggies chase each other, followed by some tuned up UTV’s. Everyone with an off-road vehicle can climb on the huge man made obstacle course or simply use one from the BFGoodrich fleet to challenge the obstacles inside the Speedway oval. A big remote control course and the big performance dyno feed the appetite for little cars and huge horsepower trucks all at the same show.

Monster truck ride-alongs, a big Jeep & Truck Parade, the Drive-In Movie Night and several fun activities will make this an exciting weekend. Saturday & Sunday, March 11 – 12. Tickets and more information at

Date: March 11 – 12
Location: Inside Texas Motor Speedway

Please contact for more information, photographs, videos:
Marvin Stammel






For immediate release. Louisville, June 13th
Kentucky Exposition Center – Louisville, KY.
The Unlimited Off-Road Expo melting pot has boiled over.
Early indicator was the over 1100% stronger website traffic resulting from an action-packed schedule
that attracted so many more people. The UNLIMITED OFF-ROAD Expo has become the flagship of
the industry in the Mid-West and East with a 360° festival experience for consumers, exhibitors and
industry professionals. All friends of Jeeps, Trucks, UTVs, Buggies, Outdoor Gear and Adventure
Sports came to enjoy the show program filled with industry leading exhibitors and their new products.


The Xtreme Offroad TV live Jeep build with Ian Johnson received a lot of attention, the obstacle
course was busy every day, the Cavern Night Crawl ended with an after party, the 4th Street
Downtown Invasion presented 25 of the most popular vehicles to the general crowd and on Saturday
“Miss Unlimited” was crowned right after the “Best in Show” winner of 12 vehicle categories was
picked – both with great cash prizes. Kosair Charities was presented a check in the amount of $9,100
from raffles and donations.
Professionals and enthusiasts from all across the United States and Canada came to experience
some of the coolest custom vehicles in all categories, built anywhere from mild to extreme and staged
all around the inside and outside area. The strong retail sales and the almost doubled number of
attending retailers, dealerships and shops made the UOR Expo a growing environment for new
business and a great source for new partnerships within the industry.
20,848 visitors from 30 states have attended the UOR Expo in Louisville, including 648 industry
professionals that walked the floor. This is a 59% and 110% growth from 2015, respectively. UOR
Expo visitors own: Jeep 36%; UTV 26%; Truck 17%; ATV 11%; Buggy 8%; Other 2% (% based on
visitors’ primary entry).
The Cavern Night Crawl included 1,364 vehicles. 201 companies exhibited with the UOR Expo in 2016.
The Unlimited Off-Road Expo is the platform for friends, enthusiasts and businesses in the Mid-West
and East of the United States. The 4th annual expo will be held in Louisville, June 2-4 in 2017.
Media contact: Marvin Stammel 404.401.2807





Erin Freeman     Tel: 678.938.2680

March 11 – 12, 2017
Texas Motor Speedway

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