Meet the top brands
of the industry!

Add momentum to your business

Buyers, Dealers
& Industry Pro's

Why attending the Unlimited Off-Road Show?

The UOR Expo is the largest and most dedicated industry show & expo for you in the mid-west and east! Innovations, news and all the top products of the 4x4 and automotive adventure world will be on display from June 1 – 3, 2018 in Louisville, at the Kentucky Expo Center.

Meet the top brands and distributors and find out how to improve your bottom line with some of the most famous and creative manufacturers in the industry. Meet at the same time thousands of Truck, Jeep, Buggy and UTV minded people and enjoy some of the top custom builds the industries has to offer.

Customizing is a strong growing trend and nothing generates more attention for your local business than a well build Truck, Jeep/OHV or UTV, perfectly worked into OE warranties, sales, finance, parts and service departments. Come visit our seminar!

Whether you are a shop, a dealership or a retailer – UOR Expo offers you a 360 view all across the industry and provides with direct contacts to manufacturers and distributors. Grow your brand and find the right business partners to attract more and more local customers.

What are my benefits?

Great Deals, education, information and simply entertainment for you and your team - This is the purpose of the show. Two day access and activities, for you and your team. See you at the Kentucky Expo Center!

  • Business lounge exclusively for you with drinks & snacks
  • B2B reception, dinner and special party free for you
  • Special deals for your business only during UOR Show
  • Represent your business at low cost at the Show
  • Book a meeting room at no cost at the UOR Show
  • Join one of our high caliber industry seminars
  • Sign up for the Newsletter and stay in touch for more…

Things you should also know:

Read up on it!

A Triple Threat Festival

The UNLIMITED OFF-ROAD Show & Expo turns Louisville, KY into the melting pot for Off-Road Vehicles, Outdoor Gear and Adventure Sports. Thousands of enthusiasts, friends and their families come from all over the mid west and east to enjoy a truly action packed weekend.

UOR Show is your external market place
- Your boom town in the East of the USA.

Find new vendors and still sell directly to all types of end-consumers at the same show. Our marketing efforts attract manufacturers, distributors and potential customers to grow opportunity right here at your central meeting point in Louisville, KY. Become a part of it and take advantage of this market opportunity.

The UOR Expo Concept - Passion meets Opportunity.

Find new b2b contacts and sell directly to all types of vehicle owners at the same show. Our marketing efforts attract distributors, retail stores, shops and fabricators, tire dealers, vehicle dealerships and end- consumers to constantly grow opportunity at your central meeting point in the mid-west and east of the USA.

Be prepared to represent your brand, showcase your products and sell to thousands of high quality enthusiasts during all expo days.

Our mission is to provide a comprehensive marketplace for the entire industry and to connect potential business partners. Making our exhibitors thrive is part of our b2b attitude. Engaging more consumers to the 4x4 world and adventure lifestyle by presenting news and innovations turns the UOR Expo into a festival.

UOR Expo is the 2nd largest Off Road Industry Show in the USA and takes place in the nations 6th largest expo facility – located just 5 minutes away from downtown Louisville, KY.
The “triple-threat” approach connects businesses, attracts consumer and entertains existing and new fans
Exhibitors benefit from our growing b2b connections as well as the strong b2c market environment
The Kentucky Expo Center, offers a unique scenario with its 5 acres lawn and our obstacle course – right in front of the prestigious South Wing C with its 166,000 sq. ft. and multiple conference rooms

The UOR Expo is your Marketplace in the Mid-West and East.

Within an 10 hour driving radius, the Unlimited Off Road Expo has access to more than 62% of all Americans – 215 million people, making the area the highest populated in the USA. Plenty of off-road parks, 390 miles shoreline, the Appalachian mountains and the largest cavern system in the world offer endless activities to an estimated over 120,000 off-road, outdoors and adventure enthusiasts who live within 2.5 hours of Louisville.

Within 150 miles we have targeted over 350 companies as professional attendees. Our broad marketing activities remain in contact throughout the year and inform about market, manufacturers and more. Jeep alone has 22 Dealerships within 70 miles of Louisville.

  • 2nd largest and fast growing Off-Road Industry Show & Expo in the USA
  • 200+ Indoor/Outdoors Exhibitors in 2016
  • 20,848 visitors during June 3 - 5, 2016
  • Off Roaders visited from all across the mid-west and east
  • 648 visiting Industry Professionals (dealerships, retailers, tire dealers, shops)
  • 1,364 vehicles participating in the Cavern & Tavern Charity Night Crawl
  • 166,000 sq. ft. indoors + multiple conference & meeting rooms, 5 acres outdoors – top location to meet new and existing customers

The UOR Show – exciting activities included!

  • 200+ Top Exhibitors
  • Off-Road Car Show
  • Huge Raffle & Giveaways
  • New Products & Great Deals
  • Show & Shine ($2,500 payout)
  • 5 Acres Public Obstacle Course / Mud Pit, Rock Garden, Jumps and climbs – from mild to extreme
  • BFGoodrich Playground (You can drive their custom Jeeps with an instructor)
  • UTV Ride-Alongs
  • Performance Dyno with $$ Contests
  • R/C Rock Crawling Course
  • Big Party & Night Action (read more soon on FB)
  • Saturday 4th Street Live! Invasion
  • For the entire family...
June 1-3 2018 - Kentucky Exposition Center - Louisville, Kentucky -


Visitors in 2017


Visiting Industry Professionals (dealerships, retailers, tire dealers, shops)


Indoor/Outdoors Exhibitors in 2016


Vehicles participated in the Cavern & Tavern Charity Night Crawl