Unlimited Off-Road Show 2017 – Louisville Recap
For immediate release! July 13th, 2017
The 4th annual Unlimited Off-Road Show & Expo presented by BFGoodrich is in the books. 2017 was a 2 day show unlike the 3 days in previous years. New features such as the UOR Live Garage, BFGoodrich Jeep rides, an upgraded obstacle course with more race action and extended public wheeling were highly approved by the crowd. The strong number of showcased Jeeps, Trucks and UTVs made a strong statement for the diversity of the UOR Show in general.
New exhibitors such as Cummins Diesel, Truck Hero Group, Rolling Big Power and Dirty Life helped with their attendance to add more exciting topics to the general show experience for visitors from 26 states. Once again, Exhibitors identified the attending enthusiasts and industry professionals as “high quality people with strong purchase power”. Overall the Unlimited Off-Road Show presented by BFGoodrich had 15,880 attendees on Friday and Saturday which included 847 off-road industry professionals (shops, retail, dealership).
Significantly strong turn outs were generated during all night events. Thursday night the UOR Show business networking night presented by Raceline Wheels and Meyer Distributing turned into a great success hosted approximately 950 industry professionals & exhibitors. Friday night’s River Raid presented by Havoc Offroad, The ShadeBrigade & BFGoodrich was bigger than expected with around 2,500 visitors that joined the Louisville Water Park activities and big product giveaway. The Saturday night 4th Street Live Invasion presented by Dirty Life Wheels downtown Louisville presented 40+ top vehicles staged directly in front of the top bars & restaurants surrounded by thousands of fans, tourists and UOR Show visitors. The big party at the PBR Bar was a massive success and created the perfect atmosphere for great memories at an action-packed UOR Show & Expo presented by BFGoodrich 2017.
Next year’s 5th anniversary show will have some great changes ready to make it the strongest show so far! Stay tuned and plan ahead for June 1st – 2nd in Louisville and all other returning and new UOR Shows in Texas and other locations in 2018. All UOR Show & Expo events will be available at uorshow.com