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Unlimited Off-Road Show 2017 – Louisville Recap

For immediate release! July 13th, 2017

The 4th annual Unlimited Off-Road Show & Expo presented by BFGoodrich is in the books. 2017 was a 2 day show unlike the 3 days in previous years. New features such as the UOR Live Garage, BFGoodrich Jeep rides, an upgraded obstacle course with more race action and extended public wheeling were highly approved by the crowd. The strong number of showcased Jeeps, Trucks and UTVs made a strong statement for the diversity of the UOR Show in general.

New exhibitors such as Cummins Diesel, Truck Hero Group, Rolling Big Power and Dirty Life helped with their attendance to add more exciting topics to the general show experience for visitors from 26 states. Once again, Exhibitors identified the attending enthusiasts and industry professionals as “high quality people with strong purchase power”. Overall the Unlimited Off-Road Show presented by BFGoodrich had 15,880 attendees on Friday and Saturday which included 847 off-road industry professionals (shops, retail, dealership).

Significantly strong turn outs were generated during all night events. Thursday night the UOR Show business networking night presented by Raceline Wheels and Meyer Distributing turned into a great success hosted approximately 950 industry professionals & exhibitors. Friday night’s River Raid presented by Havoc Offroad, The ShadeBrigade & BFGoodrich was bigger than expected with around 2,500 visitors that joined the Louisville Water Park activities and big product giveaway. The Saturday night 4th Street Live Invasion presented by Dirty Life Wheels downtown Louisville presented 40+ top vehicles staged directly in front of the top bars & restaurants surrounded by thousands of fans, tourists and UOR Show visitors. The big party at the PBR Bar was a massive success and created the perfect atmosphere for great memories at an action-packed UOR Show & Expo presented by BFGoodrich 2017.

Next year’s 5th anniversary show will have some great changes ready to make it the strongest show so far! Stay tuned and plan ahead for June 1st – 2nd in Louisville and all other returning and new UOR Shows in Texas and other locations in 2018. All UOR Show & Expo events will be available at

A Dream Partnership

For immediate release! October 17th, 2016

After 3 years of exhibiting at the Unlimited Off-Road Expo,
BFGoodrich takes the relationship to the next level.
The tire manufacturer is announced as the presenting sponsor
for the Unlimited Off-Road Expo in Midwest/East & Texas
2017 with a long term engagement in mind.
After adding the Texas Motor Speedway to the fast
growing KEC location in Louisville,
BFGoodrich partners with the UOR Expo to support
the communities at a stronger level
and provide added features in their
obstacle course show program.

The Unlimited Off-Road Expo is the largest consumer and industry off-road show in
the Midwest and East. With the Texas market, the UOR Expo enters into another strong
region that requires visionary partnerships and enthusiasm in order to create value for
businesses and communities. It is expected to be the largest in the state from first year on.
Tim Cromer, Field Marketing Manager, and BFGoodrich have been highly valued
partners dedicated to the 4×4 world and are positioned to take the UOR Expo to the next
level. It requires passion to create a vision and lots of hard work to bring it to
action. Characteristics that make BFGoodrich and UOR Expo the ideal partners to
serve the markets for a successful future.

The BFGoodrich Playground will be part of the set up at the Texas Motor Speedway
March 11-12 and at the Kentucky Expo Center June 2-3. The advanced show program
and the overall growing support will be the foundation for another thriving UOR Expo
year in 2017.

Jeep, Truck, UTV and Buggy market – this is a milestone for the UOR Expo, its
communities, businesses, exhibitors and their combined success.


For immediate release. Louisville, June 13th
Kentucky Exposition Center – Louisville, KY.
The Unlimited Off-Road Expo melting pot has boiled over.
Early indicator was the over 1100% stronger website traffic resulting from an action-packed schedule
that attracted so many more people. The UNLIMITED OFF-ROAD Expo has become the flagship of
the industry in the Mid-West and East with a 360° festival experience for consumers, exhibitors and
industry professionals. All friends of Jeeps, Trucks, UTVs, Buggies, Outdoor Gear and Adventure
Sports came to enjoy the show program filled with industry leading exhibitors and their new products.


The Xtreme Offroad TV live Jeep build with Ian Johnson received a lot of attention, the obstacle
course was busy every day, the Cavern Night Crawl ended with an after party, the 4th Street
Downtown Invasion presented 25 of the most popular vehicles to the general crowd and on Saturday
“Miss Unlimited” was crowned right after the “Best in Show” winner of 12 vehicle categories was
picked – both with great cash prizes. Kosair Charities was presented a check in the amount of $9,100
from raffles and donations.
Professionals and enthusiasts from all across the United States and Canada came to experience
some of the coolest custom vehicles in all categories, built anywhere from mild to extreme and staged
all around the inside and outside area. The strong retail sales and the almost doubled number of
attending retailers, dealerships and shops made the UOR Expo a growing environment for new
business and a great source for new partnerships within the industry.
20,848 visitors from 30 states have attended the UOR Expo in Louisville, including 648 industry
professionals that walked the floor. This is a 59% and 110% growth from 2015, respectively. UOR
Expo visitors own: Jeep 36%; UTV 26%; Truck 17%; ATV 11%; Buggy 8%; Other 2% (% based on
visitors’ primary entry).
The Cavern Night Crawl included 1,364 vehicles. 201 companies exhibited with the UOR Expo in 2016.
The Unlimited Off-Road Expo is the platform for friends, enthusiasts and businesses in the Mid-West
and East of the United States. The 4th annual expo will be held in Louisville, June 2-4 in 2017.
Media contact: Marvin Stammel 404.401.2807